Zynstra research reveals challenges in distributed store IT environments
London, UK: 21 November, 2017 — Less than one-third of retailers in the UK and US say their IT infrastructure is fully able to support plans to improve the in-store customer experience. This is according to research commissioned by Zynstra, an award-winning software provider of intelligent edge infrastructure, purpose built for the retail store.
A further 20% said they had to delay or reject a roll out of new in-store applications as a result of IT limitations, costs or concern, and 98% of retailers said they would roll out new applications and services if it was easier to do so.
The research, conducted on behalf of Zynstra by independent survey specialist Censuswide, polled 308 retail IT decision makers in the US and UK. The aim of the research was to gauge the environment in which retailers operated, the challenges faced and the attitude toward the role of IT.