The path to Software Defined Stores

Retailers with legacy systems in-store running separate hardware, software and peripherals make it almost impossible to upgrade existing systems to meet the demands of today’s consumers. To solve this issue and help retailers drive a modernization path towards operational efficiency and innovation, Zynstra virtualizes back and front office store technology, with intelligent automation to deliver software defined stores.

Our technology enables a controlled migration to a virtualized, thin client environment at a moderated pace dictated by the business, allowing retailers to choose which server, terminal, or workloads they need to move to a virtualized environment. And for store associates, the change is often invisible, avoiding expensive staff training costs.

Store IT infrastructures today are complex and expensive to maintain. By shifting our store infrastructure from a hardware centric to a software focused approach, we will be able to increase our speed-of-service, quickly deploy upgrades across our network of stores and add new features and innovations including cloud-enabled services across our chain.

Mike Rodgers
Chief Strategy and Information Officer
Pilot Flying J

Any server workload, any POS, any device

Zynstra software optimizes existing store technology and provides a solution that supports any server workload, any POS vendors, on any Operating System.

Our virtualized store solution can be deployed across a wide range of front and back office solutions across multiple retail sectors.

Examples of these include Mobile POS tablets, Self-service Terminals and Multi-function Delivery Management Terminals in the Convenience and Quick Service Restaurant sectors; Self-checkout terminals and Consolidation of multiple systems at the Information Kiosk, such as POS, customer ordering and click and collect applications for Supermarkets; and Specialist Applications including magic mirror for Fashion Retailers, framing for Interior Design and RFID tracking for many retailers.

This virtualization technology drives change in the store and is a key part of our business strategy. By removing hardware dependencies we gain more flexibility, improved TCO and standardization of stores with better manageability
and configuration.

Edward Dzadovsky
VP North America IT, Circle K

Business Benefits

Return on Investment

  • Centralized management significantly reduces hardware, software and maintenance costs
  • Thin client architecture reduces hardware replacement costs by up to 30%
  • Consolidation of store hardware reduces risk and cost
  • Virtualization extends the life of your existing store IT
  • Test and roll-out new applications across your stores in a single operation, repeatable across the store network.

Improved Customer and Store Associate Satisfaction

  • Enables store associate to perform multiple tasks on the same device, enhancing staff productivity
  • Drives customer innovation through the rapid testing and deployment of new in-store applications across your store estate
  • Enhances store associate satisfaction with reliable and available customer support solutions.

Availability, Reliability and Security

  • A disk free, virtualized, always up to date solution reduces break-fix call outs by up to 50%
  • High Availability removes single points of failure and strengthens existing non-resilient processes
  • Centralized updates and upgrades of all virtualized workloads across stores reduces downtime
  • Zynstra is a Tier-1 PCI-DSS and GDPR compliant Service Provider
  • Our unique automated Keep Current capability reduces downtime and site upgrade costs.

What is the economic value of the Software Defined Store?

Virtualized Store Architecture

The requirements of modern edge infrastructure

Purpose-built for today's retail edge:

Purpose-built for today's retail edge:

virtualized, multiple retail workloads & devices – high performance, PCI compliant.

Intelligence at the core:

Intelligence at the core:

Configuration, control, governance – at massive scale.

Operational excellence at the edge:

Operational excellence at the edge:

Improved store operations cost to serve.

Full business integrity:

Full business integrity:

Built for today’s threat landscape.

Completely automated:

Completely automated:

Self-directed, self-healing; manage by exception.

Innovation accelerator:

Innovation accelerator:

Platform for today’s and tomorrow’s innovation.

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