The advent of the global pandemic last year led to the proliferation of innovative devices and apps across the entire retail sector – born out of necessity. Fast forward to 2021 and we see the accelerated demand for touchless checkout with in-store apps, self-serve, pay-at-pump, curbside pick-up and more. However, beneath this veneer of digital transformation of the checkout experience is an increasingly burdened IT infrastructure that can be vulnerable to unplanned downtime.
This especially rings true for those with legacy store IT infrastructure that have relied on building layer upon layer of new technology on old foundations. The result is that any unplanned downtime becomes more problematical to solve. While those minutes, hours or days of downtime feel like the worst part, the ramifications extend far beyond those moments: namely lost customers, revenue and diminished brand loyalty.
So, what is the true cost of downtime for c-stores, and how can businesses guard against future occurrences? We recently carried out a survey to shed some light on the matter, interviewing a variety of convenience fuel retail decision-makers to gauge the true cost of downtime.