The retail battleground has moved to the edge – in the physical store. There is a growing need for the digitization of the store to deliver the shopping experiences of tomorrow while driving greater operational efficiencies. Retailers require a secure in-store technology platform that can cope with constant change, is less expensive to setup, can be rolled out easily across new stores and avoids costly hardware refresh cycles. Software Defined Store leverages the latest developments in edge technology to enable retailers to modernize their stores without having to rip and replace their existing store IT.

Software Defined Store comprizes three integrated components: Intelligent Edge, a virtualized server that each store edge device points to; Intelligent Control Plane, a cloud hosted controller that manages the Intelligent Edge server in each store, and the Intelligent Edge Client which securely connects each peripheral to the virtualized software running on the Intelligent Edge server.

It reduces the in-store IT bill of materials and operating costs significantly, while delivering a platform for continuous innovation. All of this is provided with PCI-DSS conformance built in.