53% of retailers say technology is their key priority for New Year
London, UK: 09 January, 2017 — More than half (53%) of retailers will focus on using technology to improve the shopping experience in 2018. This top priority was identified in research commissioned by Zynstra, an award-winning software provider of intelligent edge infrastructure, purpose built for the retail store.
The focus on technology in the New Year is especially relevant given that currently only 27% of retailers feel their infrastructure is fully able to support these plans to improve customer experience in store. Only one-quarter of retailers said their in-store IT allowed them to frequently and regularly improve their in-store experience and one-fifth said they had to delay or reject a past roll out of new in-store applications because of IT limitations, costs or concerns.
Additional priorities for 2018 were identified as improving operational efficiencies (44%), enhancing security and compliance of in-store IT (42%), in-store innovation (34%), mitigating the risk of end-of-life technology (27%), and incorporating all channels of engagement in a single platform (17%).