In the highly competitive retail space, businesses are using every tool at their disposal to ensure they are able to remain relevant and grow their market share. For many this is solely focused on perfecting the customer experience, especially across channels. For others it is all about cutting costs and optimizing performance.
Amazon could have 3000 Amazon Go stores by 2021. Following the acquisition of Whole Foods in 2016 the online giant strengthens its position further in the physical retail market.
How emerging technologies are changing the retail shopping experience. Artificial intelligence (AI), chatbots, virtual reality (VR) and augmented reality (AR) present new possibilities for engaging with customers both in stores and online.
Marks & Spencer has just announced an initiative to develop emerging retail technologies.
This piece for RetailTechNews reviews why retail is no longer just about the buy, but rather it’s about creating shopping environments that are attractive and rounded destinations in their own right.