Hello and welcome to January: In Review
For most people, the end of 2020 was an important point in time; a new year was viewed as a symbolic distance between the pandemic and a rosy-tinted recovery. However, accompanied by that was the uncertainty of how well the retail sector would perform during the final quarter holiday shopping period – undoubtedly one of the most critical periods for retailers. As the dust settled last month, it was clear that any such fears were proven to be ill-founded as many reports indicate strong sales performance during this period. All the work that retailers had put into re-defining the customer experience for a frictionless, post-Covid world paid off, with a flurry of customers taking advantage of click and collect, curb-side pickup, self-serve, home delivery, in-store apps and many more such innovations.
The work does not stop here, however, as last year showed the retail world that the name of the game is continuous improvement. This blog post highlights some of the developments that occurred in the first month of 2021.