The Store of the Future
The Customer Reality and the Technical Chasm
Grocers need to deliver exceptional and frictionless customer experiences in the store to drive customer lifetime value and boost staff productivity in-store. Speed and convenience of service is paramount and nowhere more so than at the checkout. No one wants to see customers abandoning baskets due to prolonged waiting times.
The reality is that grocers end up trying to provide this superior experience on aging in-store technology at great expense.
Zynstra’s unique software provides a more efficient checkout process and maximizes revenue during peak trading periods by optimizing a grocer’s existing POS Hardware investment.
Having a large geographic store footprint makes it increasingly difficult to reduce cost to serve, particularly as existing store IT infrastructure was built for a different age. Many stores have had PCs, servers and devices assembled over time that demand expensive and high skill systems integration and support effort.
This leads to inefficiency and growing costs, from an ever-growing IT bill of materials, to mushrooming support costs, to staff training and in-built business inflexibility, at a time when the pressure is on to reduce the cost to serve.
Zynstra software is a proven solution with intelligent automation capabilities and centralized management, providing a more secure and cost-efficient way to manage your IT at scale across multiple retail sites.
The need to experiment with new technology in-store has never been greater. Operations want new ways to achieve maximum efficiency in store operations to reduce costs while Marketing are demanding innovative new in-store services, using everything from AI to VR, to revolutionize the customer experience.
The truth is, no one has the complete answer – but to do nothing is no longer an option. Those who embrace new approaches with technologies will put themselves in the strongest position to deliver what their businesses and customers are demanding.
Zynstra’s software platform would enable supermarkets to test and deploy new applications and services in-store far quicker – with centralized management to drive operational efficiency.