The Store of the Future
The Customer Reality and the Technical Chasm
The need to experiment with new technology in-store has never been greater. Operations want new ways to achieve maximum efficiency in store operations to reduce costs while Marketing are demanding innovative new in-store services, using everything from AI to VR, to revolutionize the customer experience.
The truth is, no one has the complete answer – but to do nothing is no longer an option. Those who embrace new approaches with technologies will put themselves in the strongest position to deliver what their businesses and customers are demanding.
Zynstra’s software platform would enable luxury goods and jewelry stores to test and deploy new applications and services in-store far quicker – with centralized management to drive operational efficiency.
Having a large geographic store footprint makes it increasingly difficult to reduce cost to serve, particularly as existing store IT infrastructure was built for a different age. Many stores have had PCs, servers and devices assembled over time that demand expensive and high skill systems integration and support effort.
This leads to inefficiency and growing costs, from an ever-growing IT bill of materials, to mushrooming support costs, to staff training and in-built business inflexibility, at a time when the pressure is on to reduce the cost to serve.
Zynstra software is a proven solution with intelligent automation capabilities and centralized management, providing a more secure and cost-efficient way to manage your IT at scale across multiple retail sites.
Research by Censuswide last year highlighted that on average retailers are now responding to cyber-attacks twice a week. One of the key issues is ageing in-store infrastructure, particularly across dispersed geographic locations.
Whether it is in the form of a ransomware attack or crippling downtime during patching neither option is ideal - but both can be prevented. The solution lies in having a centrally managed secure platform that can automate patches and updates across your entire store estate.
Zynstra’s patented ‘Keep Current’ technology does exactly this, reducing the risk of security breaches, tills being down or break-fix downtime – all issues that are so costly to retailers. Your retail outlets would have a secure, reliable and compliant system that would form part of the overall cyber security strategy alongside the datacentre.