Did you know that...

15% of respondents said they will abandon a non-essential purchase after just one minute of waiting in line.

61% of shoppers said that the self-checkout option would change their decision to abandon a purchase.

31% of respondents said that they encounter a broken POS at the fuel pump once or more a month.

New C-Store Consumer Insights Survey

Discover more findings from our C-Store Consumer Insights Survey, identifying shoppers’ pain points and expectations for the convenience store experience. The research, conducted on behalf of Zynstra by Researchscape, reveals that shoppers, especially younger ones, demand a more efficient and tech-driven convenience store experience.

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One of the best things about this new technology is that it doesn't require an upgrade to legacy systems. It can optimize both the customer and employee experience using existing technology. It removes the concern that our existing hardware is going to hold us back from introducing new technology that will help Pilot.

Josh Birdwell
Senior Director, Guest Systems & Application Development
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