Since our initial engagement with Zynstra we have created a strong partnership with them which has enabled us to provide clients with an interesting Hybrid Cloud offering. The Zynstra solution is backed by a supportive channel focused team and support infrastructure. The hybrid cloud has enabled us to offer clients a simplified approach to their IT while embracing cloud technology in a more pragmatic way – and the service model, coupled with their technology, has helped us realise additional revenue streams through a unique market offering.

Stephen Howe,
Head of Pre-Sales & Consultancy

Business Profile

Lanmark was first established in 1994 and since then have continued to develop and grow to be ranked in the Top 20 EMEA Managed Service Providers of 2014. As technology continues to develop, so does Lanmark; allowing them to offer their clients award-winning support that
matches all IT requirements and needs.

Lanmark’s engineers are all highly trained and qualified and their commercial team are constantly up to date with the latest technologies, enabling them to advise clients on the best services and solutions available to meet even the most complex of requirements.

Case Study

Lanmark were considering how to develop their Cloud offering and with an increasing number of customers wanting to migrate to the Cloud whilst retaining on-premises services for certain applications and data Hybrid was the obvious next step. The ability to offer the best of both worlds on the customers’ terms had until now been either too expensive or too labour intensive to be profitable. What was required was a standardized solution that offered resilience, flexibility, choice and control that suited both customer and partner commercial requirements. The solution, Zynstra’s Hybrid IT as a Service.

Cloud Managed Servers that offered everything promised by the Cloud but with on-premises control minus the headaches of manual patching, updates and daily management.

Differentiation & Market Expansion

Zynstra’s Cloud Managed Servers allows Lanmark to offer their services to a new market. Due to the efficiencies that Zynstra’s solution offers it is now commercially viable to support both small and large organizations and differentiate itself from competitors in the market.

Predictable recurring revenue

Expanding their annuity based services was a key requirement for Lanmark as they wanted to reduce risk and spend their time growing the business as opposed to chasing new or repeat custom to meet monthly revenue targets. With Zynstra they having a growing recurring revenue stream that is efficient and releases the team up to focus on the long term goals of the organization.

Complimentary to existing portfolio

When adopting new products Lanmark will always look to those that compliment their current portfolio. It is vital that new solutions work alongside their existing offering. Zynstra’s Cloud Managed Servers were the perfect fit, filling a gap in Lanmark’s portfolio whilst also in line with current systems.

Reliable, efficient & profitable

With fully automated patching and updates Zynstra’s Hybrid IT as a Service solution significantly improves efficiency for Lanmark and its clients. Service levels are excellent and this means that Lanmark are able to deliver a highly competitive, fully managed service that is both cost effective to the client and profitable for Lanmark.

100% channel focused trusted vendor

Zynstra only sells through the channel and as such is able to support its partners across all functions including Engineering, Sales and Marketing to ensure success for all. Zynstra’s highly experienced team have developed a solution that many others have failed to either launch or support long term. Zynstra’s focus and expertise means that partners such as Lanmark are able to offer excellent SLA’s on a solution that offers true competitive advantage on the market.

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