Future C-Store IT Initiatives
Looking ahead, c-stores indicate that their top IT priorities include upgrading customer loyalty initiatives, improving staff productivity through technology, reducing cost and improving operational efficiencies, enhancing the security of their IT stores, and utilizing technology to improve the shopping experience.
The top services outlined to support future business strategies and deliver higher levels of convenience are:
- Home delivery capabilities
- Mobile pay at the pump
- Order online, pickup in-store
- Mobile payment apps
- Order at the pump
“Unprecedented consumer expectations are putting pressure on c-stores to create new levels of consumer engagement and convenience. Increasingly, technology is seen as the answer,” said Nick East, CEO and founder, Zynstra. “The caveat here is that c-store retailers can’t do it alone. They need the right technology to meet customer needs and gain a competitive advantage.”
Methodology: The findings are the results from a Censuswide survey of c-store directors and IT managers from U.S. convenience store chains with a physical footprint of 20 to more than 500 locations and average revenue between $10M to more than $999M.
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