Misco launches white-labelled Zynstra hybrid cloud for SMBs

Partnership addresses Windows Server 2003 end-of-support deadline

BATH, United Kingdom – 27 January 2015. Zynstra, the pioneers in Cloud Managed Server Appliances for small and medium sized businesses (SMBs), has signed a partnership with Misco’s parent company, Systemax Europe Sarl to white-label its hybrid IT offering. With just six months to go until Microsoft ends its support for Windows Server 2003, 68% of UK SMBs are thought to still be using the operating system. This presents a huge opportunity for the channel to build a strong and sustainable service business built on cloud managed and cloud integrated appliances.

Zynstra’s Cloud Managed Server Appliances deliver the perfect blend of on-premise IT and cloud IT services for one monthly fee, making them an attractive and affordable option for SMBs looking to migrate. Sold as a service, the management and support is fronted by Zynstra’s channel partners and delivered with unprecedented levels of efficiency by Zynstra’s technology. The solution can be designed, installed and put in production quickly and managed by the partner.

Systemax will market the solution through its Misco subsidiaries in Europe as Systemax Stack-As-A-Service and will establish recurring revenue streams from ongoing management and support of each Zynstra appliance.

“Remaining relevant in one of the world’s fastest moving industries is no simple task,” said Dave Hazard, Senior Vice President, Systemax Europe Technology. “Partnering with Zynstra is a strategic move which allows us to deliver to our customers a new way of thinking and allows them to integrate Convergence, Hybrid Cloud & Mobility solutions into their legacy IT Infrastructures. With Zynstra, Misco have entered the world of IT-as-a-service.”
“Hybrid IT has emerged as the solution of choice for SMBs at the same time as the end of life of Windows Server 2003. Zynstra provides SMBs with the ability to affordably refresh their IT infrastructure while also positioning themselves for the future,” said Nick East, CEO Zynstra. “Zynstra only sells through the channel, and this new partnership demonstrates the continued momentum of our business.”

Zynstra launched its hybrid IT solution in July 2013 and lasy year won ‘Most Innovative Product for SMB’ at the 2014 UK Cloud Awards.

In-line with the announcement, Roger Sowerbutts has joined Zynstra as VP EMEA and will be responsible for revenue, channel partners, sales, pre-sales and marketing. He joins from Infor where he was the Regional VP EMEA for Global Accounts. Prior to this, Roger held EMEA VP roles at Comparex, Insight and Software Spectrum. He has also had five year stints at both Microsoft and HP and so is able to bring great knowledge of the market, partners and highly relevant experience in driving sales in the IT channel.

About Zynstra
Zynstra enables SMBs to benefit from hassle-free, enterprise-class IT with built-in reliability they can afford. Its patent-pending hybrid cloud technology delivers the security and performance of local IT while taking advantage of the economics and ease of the cloud. Zynstra has offices in the United Kingdom and the United States.
Zynstra is backed by Octopus Investments, one of the United Kingdom’s leading investors in fast-growth companies that can scale explosively to create, transform or dominate an industry.

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