What is endless aisle
Endless aisle powers in-store technology to allow customers and staff further inventory visibility and functionality, through mobile touchpoints. It is the answer to the omnichannel retail conundrum: consumers are shying away from the larger stores, and yet they expect the smaller stores to have everything in stock. Couple that with the recent growth in online shopping due to the pandemic and we can see a seismic change in buying behavior and expectations. Shoppers have become accustomed to getting exactly what they are looking for, whenever they want. So, retailers need the ability to sell their products wherever they are and never lose a sale.
Endless Aisle rectifies the dilemma above by marrying online with offline, so that consumers can access a wider array of products from a physical store or from a dedicated fulfillment center. Consumers value stock availability as a key reason they abandon loyalty to a brand. Connecting these buying channels successfully is the route to driving lifetime customer value. Typically, endless aisle comes in the form of click and collector customers virtually browsing a wide range of products that are either out of stock or not sold in-store and getting them shipped to their home.