Nick East


Nick is co-founder and CEO of Zynstra, the award winning leader in purpose built retail edge software. Zynstra is transforming edge computing for retailers. Its intelligent infrastructure delivers high reliability and flexibility, with powerful automation capabilities that reduce cost in every store. Nick was previously part of Cramer from start-up through to its $425m acquisition by Amdocs, where he was subsequently GM of their OSS division.

Dave Ettle

Chief Technology Officer

Dave is co-founder and CTO of Zynstra, responsible for the technology roadmap, architecture and product development for the award winning family of Cloud Managed Servers, delivering hyper-convergence and hybrid IT to distributed multi-site organizations and SMB’s. Dave also led the extensive cooperative development project with HPE, resulting in Zynstra software becoming an integral part of a new family of HPE Proliant Easy Connect servers Dave was previously part of Cramer from early in the company’s evolution, leading and growing the product organisation from the first product release through to its $425m acquisition by Amdocs, where he was subsequently SVP Product and Technology for their OSS division.

Brian Buggy

VP Products

Brian is co-founder and VP Products at Zynstra, responsible for the vision and  strategy of the Zynstra software suite. Brian also works closely with premier clients globally to design retail software solutions that deliver new levels of cost saving, efficiency, and innovation in store. Brian is frequently published in the IT press on new ways that technology can address the challenges facing the retail industry. Brian was the first employee at Cramer, and a driving force in most of the key customer engagements throughout the growth of the business. Upon its acquisition by Amdocs, he became VP OSS Strategy.

Rhett Ryder

VP EMEA & Business Development

Rhett heads up the EMEA and Business Development team at Zynstra, which covers all retail edge software sales activity in the region and is responsible for driving business growth with retail customers. Rhett’s IT, AI and Telecoms career has ranged from working with rock legend Peter Gabriel as CEO and co-founder of The Filter, Managing Director of Tertio Telecoms Division and VP Global Sales for PowerOasis.

Andrew Morlidge

VP Americas

Andrew runs the Zynstra US business. Based in Seattle, he leads the US team helping retailers evolve their ability to serve their customers and driving market growth for Zynstra’s retail edge software. Prior to Zynstra, Andrew has grown software and professional services businesses in Microsoft, Logica and IBM in the Middle East, the UK & the United States.

Will Dunn

VP Customer Success

Customer success is at the heart of everything Zynstra does, and Will leads the organization responsible for the delivery of deployment, support and operational services from order placement to contract renewal. Will and his team work closely with Zynstra customers and partners, and have achieved industry leading levels of customer retention. Prior to Zynstra, Will has held a variety of senior technical management roles, including running eCommerce Operations at the RAC, and leading the Operations and Customer Support Teams at Fasthosts.

Gus Neil

Group Finance Director

Gus is Group FD of Zynstra, leading all aspects of finance worldwide, and working closely with investors, including Octopus Ventures, one of Europe’s leading investors in fast-growth companies that can scale explosively to create, transform or dominate an industry. Prior to joining Zynstra, Gus ran his own business supporting venture backed technology start-ups with outsourced finance solutions and part-time / interim FD’s, and has worked in both the venture capital industry and for a number of vc-backed tech start-ups.

Gavin Bisdee

VP Global Marketing

Gavin heads up global marketing at Zynstra. He is responsible for marketing strategy and execution, focused on building brand and demand in the retail software market, and in communicating the unique value delivered by Zynstra solution to both partners and customers. Gavin was previously Group Marketing Director at Mimecast, and has over 20 years’ experience in high growth technology businesses, including start-ups that have gone on to be acquired or IPO.

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