Nick East

Co-founder and CEO

Nick is co-founder and CEO of Zynstra, the award winning leader in purpose built retail edge software. Zynstra is transforming edge computing for retailers. Its intelligent infrastructure delivers high reliability and flexibility, with powerful automation capabilities that reduce cost in every store.

Prior to Zynstra, Nick was an early employee of Cramer, a software leader in Telecoms, from start-up through to its $425m acquisition by Amdocs, where he was GM of their OSS division.

Andrew Morlidge

VP WW Sales – Software Defined Store

Andrew is responsible for worldwide sales of Software Defined Store. Based in Seattle, he leads the team helping retailers evolve their ability to serve their customers and driving market growth for Software Defined Store. Prior to Zynstra, Andrew has grown software and professional services businesses in Microsoft, Logica and IBM in the Middle East, the UK & the United States.

Gavin Bisdee

VP Global Marketing

Gavin heads up global marketing at Zynstra. He is responsible for marketing strategy and execution, focused on building brand and demand in the retail software market, and in communicating the unique value delivered by Software Defined Store to both partners and customers. Gavin was previously Group Marketing Director at Mimecast, and has over 20 years’ experience in high growth technology businesses, including start-ups that have gone on to be acquired or IPO.

Will Dunn

VP Customer Success

Customer success is at the heart of everything Zynstra does, and Will leads the organization responsible for the delivery of deployment, support and operational services from order placement to contract renewal. Will and his team work closely with Zynstra customers and partners, and have achieved industry leading levels of customer retention. Prior to Zynstra, Will has held a variety of senior technical management roles, including running eCommerce Operations at the RAC, and leading the Operations and Customer Support Teams at Fasthosts.

Gus Neil

Group Finance Director

Gus is Group FD of Zynstra, leading all aspects of finance worldwide, and working closely with investors, including Octopus Ventures, one of Europe’s leading investors in fast-growth companies that can scale explosively to create, transform or dominate an industry. Prior to joining Zynstra, Gus ran his own business supporting venture backed technology start-ups with outsourced finance solutions and part-time / interim FD’s, and has worked in both the venture capital industry and for a number of vc-backed tech start-ups.

James Pullen

Product Manager

James focuses on the future product direction for Zynstra while ensuring the sales and marketing teams are equipped to take today’s products to market. James has over 20 years of technology and product experience within the IT and telecommunications industries, most recently responsible for product management and marketing at an AI startup in the communications market, Aria Networks. Prior to Zynstra he held product management and technical sales roles at Amdocs and Cramer Systems where he was responsible for product direction, pricing and channel enablement for a number of complex enterprise solutions.

Andy Steady

VP Engineering

Andy leads the Engineering department at Zynstra. Responsible for delivering and maintaining the product, he is focused on delivering quality, stability and security in every release. Strong relationships with Customer Success and Product Management coupled with agile processes and sophisticated Continuous Integration enable a world class team to build the right software, and build the software right.

With 20 years of experience, Andy previously worked with PwCC building online retail banking sites and more recently spent 10 years at Cramer, subsequently acquired by Amdocs. During his time with Amdocs he spent 4 years in India setting up and running a 200 strong development centre before returning to the UK to run the 50 strong UK development centre and it’s similarly sized off-shore element.

Simon Waterman

Chief Architect

Simon is Zynstra’s Chief Architect, responsible for all key design decisions for our software to meet customer’s requirements today and in the future. Simon works closely with all stakeholders working with customer teams (and with customers) on their toughest requirements. He also works with and mentors Zynstra’s senior architects on the design and specifications for every software release.

Whilst Simon’s focus is on the design and architecture for our product, as a technology enthusiast, Simon operates hands on in the code when a new opportunity needs to be tackled quickly, especially when the prevailing view is that ‘it can’t be done’.

Previously, Simon was Chief Architect and Chief Research Architect at Amdocs OSS Division and Cramer Systems. In his early roles at Cramer he also spent time leading and deploying software into Tier 1 telecoms clients globally as Chief Technical Architect in Cramer’s Professional Services team. Prior to Cramer, Simon worked as a software engineer at IPL – a leading UK software house.

Dave Ettle (RIP)

Co-Founder and CTO

Dave was a co-founder of Zynstra and, serving as CTO, played an instrumental role in the software, architecture and product development of Zynstra’s cloud management and virtualization technology.

Sadly, Dave passed away as a result of sudden heart attack in late 2017, whilst on Christmas vacation with his family. Dave was a friend and colleague for many of the team for over 25 years, and those who knew him well are both saddened by his loss and comforted by the knowledge they have been privileged to work with a truly brilliant engineer. Dave was one-of-a-kind, loud and opinionated, passionate and argumentative and with the sharpest of intellects. He was also a great family man and friend.

As one of the UK’s leading software engineers from IPL to Cramer and Amdocs, and in jointly founding Zynstra, his legacy is long lived, both through the software he created and the way in which he instilled teams to challenge the norm and innovate. Rest in peace Dave.

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