Nick East


Nick is co-founder and CEO of Zynstra, the award winning leader in purpose built retail edge software. Zynstra is transforming edge computing for retailers. Its intelligent infrastructure delivers high reliability and flexibility, with powerful automation capabilities that reduce cost in every store. Nick was previously part of Cramer from start-up through to its $425m acquisition by Amdocs, where he was subsequently GM of their OSS division.

Dave Ettle

Chief Technology Officer

Dave is co-founder and CTO of Zynstra, responsible for the technology roadmap, architecture and product development for the award winning family of Cloud Managed Servers, delivering hyper-convergence and hybrid IT to distributed multi-site organizations and SMB’s. Dave also led the extensive cooperative development project with HPE, resulting in Zynstra software becoming an integral part of a new family of HPE Proliant Easy Connect servers Dave was previously part of Cramer from early in the company’s evolution, leading and growing the product organisation from the first product release through to its $425m acquisition by Amdocs, where he was subsequently SVP Product and Technology for their OSS division.

Brian Buggy

VP Products

Brian is co-founder and VP Products at Zynstra, responsible for the vision and  strategy of the Zynstra software suite. Brian also works closely with premier clients globally to design retail software solutions that deliver new levels of cost saving, efficiency, and innovation in store. Brian is frequently published in the IT press on new ways that technology can address the challenges facing the retail industry. Brian was the first employee at Cramer, and a driving force in most of the key customer engagements throughout the growth of the business. Upon its acquisition by Amdocs, he became VP OSS Strategy.

Andy Burton

Non-Executive Director

Andy is Chief Executive Officer of Tryzens Group, an eCommerce Systems Integrator and IT managed services firm specialising in solutions for the Retail market. Prior to this, Andrew served in an interim capacity as Chief Revenue Officer for Zynstra, driving the early stage go-to-market strategy for the company.

Having worked in Executive roles in the technical sector for over twenty years he was formally Chief Executive of Fasthosts Group, the UK-based web hosting and Cloud Service Provider from 2009 to 2013 and held the same office as Chief Executive of Centennial Software, from 2004 until its acquisition by FrontRange Solutions in 2008. Andrew also held Executive Director roles at Securicor, Chubb, Baltimore Technologies and Clearswift.

In addition to his Non-Executive responsibilities at Zynstra, Andy is also the Non-Executive Chairman of Concorde Solutions and a Non-Executive Director of Outsourcery plc where he Chairs the Operational Risk committee. He was the Founder of the influential Cloud Industry Forum.

Jon Craton

Non-Executive Director, Chairman

Jon is a founder investor in Zynstra, and a non-executive member of the leadership team.

He brings to the business over 25 years of experience in the software and communications industries. His technical background combined with extensive experience of sales, marketing and general management allows him to make a substantial contribution to Zynstra’s success.

In 1996 Jon co-founded Cramer and was CEO of the business for 6 years, leading the company through two stages of VC financing that raised over $27 million of capital for the business. Thereafter he was a senior executive with the company until its sale to Amdocs in 2006 for $425m in cash.

Since then Jon has been an angel investor, advising a variety of companies in the technology sector.

Don Gibson

Non-Executive Director

Don is a founder investor in Zynstra, a non-executive director, and board member.

In 1996 Don co-founded Cramer and was CTO of the company throughout its evolution and sale to Amdocs in 2006.

Don is widely respected as a visionary and technology leader. He was instrumental in driving the thought leadership behind Cramer’s success, changing the way service providers perceived, managed and provisioned their most expensive asset – their network resources.

Don supports the Zynstra team at board level with both technology insight and strategic direction.

Frederic Lardieg

Non-Executive Director

Frederic is member of the Octopus Ventures team, responsible for sourcing, executing and managing venture capital deals and focuses on investments in mobile, internet and digital technologies. He joined in 2012.

In 2000, Frederic was one of the early employees of Digital Rum, a start-up that raised more than $20 million from leading European and US venture capital firms. The company sold mobile commerce solutions to major European telecoms companies, expanded in three countries and grew to more than 100 employees. Digital Rum was acquired by Velti, a mobile marketing company in 2006.

Before Octopus, Frederic worked at Vodafone Ventures, the venture capital arm of Vodafone, where he led investment in Vouchercloud, the leading mobile couponing player in the UK. Frederic’s experience includes working on corporate strategy for Sony Ericsson, now Sony Mobile.

Frederic has an MSc in Industrial Engineering and an MBA from INSEAD.

Advisory Board Members

Bridget Karlin

Managing Director, Internet of Things Group, Intel Corporation

Bridget Karlin is the Managing Director of the Internet of Things (IoT) Strategy and Integrated Products Division at Intel Corporation. She is responsible for Intel’s IoT Platform and Product Portfolio Marketing and for managing the IoT commercialization and product marketing across Intel’s silicon, software and services assets, including development of strategic business objectives, driving industry and partner alignment to deliver foundational IoT technologies for IoT solutions and services. Bridget also works closely with government agencies and organizations to influence policy and programs that leverage IoT to deliver value through business and social transformation across a global marketplace.

Bridget is an authorized spokesperson for Intel, and provides critical company updates and briefings to media, industry and financial analysts, and members of Congress. She has been featured in the Wall Street Journal, USAToday and appeared on FOX Business’ Opening Bell, TheStreet, CBS and The Deal. Bridget is a recipient of the 2016 IoT 5G Industrialists and Innovators award, the Malcolm Baldrige Software Quality award, listed in the top Fast 50 Tech CEO’s, and recipient of the BellSouth Technology Innovator award.

Prior to Intel’s IoT Group, Bridget served as the General Manager of the Intel Hybrid Cloud business, managed Intel’s Datacenter Software portfolio and has held executive management positions with CompuCom Systems Integrator, KPN/Getronics, Redleaf Venture Capital, Union Bank, and was President and co-founder of Thinque Systems. She serves on the advisory board of Zynstra, a UK cloud-based software company, and on the CTA/CES Board of Industry Leaders. Bridget brings over 25 years’ experience in building successful technology businesses and driving innovation.

Hans Robertson

Hans Robertson co-founded Meraki in 2006 and served as its Chief Operating Officer and VP Product. Cisco purchased Meraki in 2012 and Hans continued to build the Meraki business whilst a VP at Cisco until 2015. Before Meraki, he was in sales and partnerships at VMware and led the product team for a storage virtualization system at EMC. Hans began his career as a business analyst at McKinsey & Co. He holds an S.B. and M.Eng in computer science from MIT.

Tom Vari

Tom is a veteran of the Information Technology field of more than 40 years. He was a professor of Computer Science and Mathematics at York University in Toronto for 25 years and has consulted to major corporations in Canada, the US and the Carribean.

He joined Rogers Cable in 1997 as CIO and was responsible for all applications delivery and architecture and innovation for Rogers Communications, from where he retired in 2011. Tom has served on a number of advisory boards of technology companies, as well as a number of boards of directors of non-profit organizations. Tom did his graduate studies at Cornell University.

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