Our Vision

Our guiding principle is a belief that all businesses and organizations, regardless of size or number of sites, should be able to enjoy enterprise class IT at the edge.  Not only that – edge IT that is simple to buy, deploy and use.

That is why we have specifically designed and built a powerful software suite for the retail edge, not the datacenter.

Zynstra enables retailers to deliver superior customer and employee experiences through faster innovation and radically reduces cost to serve in-store. Purpose built for the edge, our powerful software optimizes existing store technology and enables digital transformation.

Zynstra virtualizes back and front office store technology, with intelligent automation to deliver software defined stores. Specific virtualization solutions include:

Zynstra delivers its patented retail edge software for the world’s largest, most distributed, innovation-driven enterprises. With Tier 1 PCI-DSS compliance Zynstra is committed to security excellence at the edge.

Store IT infrastructures today are complex and expensive to maintain. By shifting our store infrastructure from a hardware centric to a software focused approach, we will be able to increase our speed-of-service, quickly deploy upgrades across our network of stores and add new features and innovations including cloud-enabled services across our chain.

Mike Rodgers
Chief Strategy and Information Officer
Pilot Flying J

What is the economic value of the Software Defined Store?

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